mimmi
Want to know something about Mimmi and C-Mimmi-O? I’m Mirva Saarijärvi, but most know me as Mimmi. I’m not a superhero. Or? Am I? I mean, maybe I could be…
Because. I care.
I care about the customer. The company. The product. But most of all, the people. That’s what makes marketing real and results sustainable.
Read my origin story.
It might be a long read, but definitely an entertaining one.
Fractional CMO vibecoding
Shipping strategy and products. Sometimes both in one week.
Exact solutions, fraction of the price, and none of the annoying stuff you never asked for.
This list helps you understand more about what a fractional CMO or a CMO as a Service is and does.
- Why Fractional Marketing Is the Smart Move for SMEs (Especially in Tech)
- What Is a Marketing Generalist? Especially as a Fractional CMO.
- The Marketer in the Boardroom: Strategic Value Beyond the Campaigns
- The Evolving Landscape of Marketing Jobs & Skills (with Cases and Data)
- A Fractional CMO Brings Critical Outside Perspective to Social & Digital Campaigns for Tech SMEs
I also created a quick portfolio page you can go check. And this one also has a Finnish version. Woop woop!
Check out my portfolio page!
I also created this quick FAQ page about being a fractional CMO.
And feel free to download my CV and/or my Media Sheet & Expertise document below.
Aaand.. I am building stuff now too. By vibecoding.
You heard it here first. The Bridger has picked up a new superpower.
It is now true. Vibecoding, the art of building digital products with AI as your co-developer, has officially entered the C-Mimmi-O universe. And honestly? It feels like engineering school all over again. Except instead of production planning logistics, I’m shipping actual products.
I want to be totally transparent: the projects below are works in progress. So, not yet sellable, but getting there fast. Because that’s the point of vibecoding. You move fast, you test, you iterate. You build things you previously couldn’t without a full dev team.
You can read more about what I’m actually already building as a SaaS here. I am also delivering custom-built solutions to customers. Just ask me about them.
Want to try vibecoding yourself? Here’s my invite link to get started with Lovable: lovable.dev/invite/O9983YO
And if you want to understand why vibecoding is also a genuine B2B marketing revolution (not just a dev trend).. Here are more of my great blogs on vibecoding:
- Vibecoding is the B2B Marketing Revolution You Need to Know About now
- Integrating Vibecoded Marketing Tools with Legacy Systems: The Easy, Quick Guide for Modern Marketers
- Vibecoding a Lead Qualification Chatbot for B2B: Your 24/7 SDR That Never Misses a Hot Prospect
- How to Vibecode Your B2B ROI Calculator: From Prompt to Prospect-Winning Tool in a Day
- Vibecoding Personalized Demo Microsites for B2B in 2026: the Sales Enablement Weapon Your Team Doesn’t Know It Needs Yet
- Built with AI Stigma and How to Market Your Way Out of It
- GDPR-Ready Vibecoding: What European Buyers Need to See Before They Say Yes
- Vibecoding Security: 7 Critical Risks Every Builder Must Fix Before Launch
Partners helping me
The Bridger has gathered an awesome crew around her.
Just check them out here.
references
Your chance to be the first public one.
The value I follow
And this I use for business and for life. And you can also find this in my origin story. There, you can find out why it is chosen and what it means.
Download Mimmi’s Bios here
Download C-Mimmi-O logo(s) here.
