In case the below seems a bit TL;DR, here’s a link to my portfolio page.

C-Mimmi-O Fractional CMO FAQ that explains the Fractional CMO Services:

1. What is a Fractional CMO?
   • Fractional CMO or CMO-as-a-Service means a part-time senior marketing leadership team or board without full-time commitment to help your company. It is not just a consultant. It means project-based work, sure, but also weekly hours spent partially in-house, while maintaining an outside perspective on the work. It can also mean staying in as called when their specific expertise is needed. We’re not all experts at everything, and having the possibility to call the expert in when needed is a big plus.
2. How is a Fractional CMO different from hiring a marketing agency or consultant?
   • A fractional CMO gets to know more in-depth. They’re half in, half out. So, they know your business and you, but also maintain the outside perspective. Two for the price of one.
3. How much does a Fractional CMO cost compared to a full-time CMO?
   • Research shows that:
     • Hiring a full-time CMO is more expensive and often unnecessary for smaller firms. A fractional CMO offers high-impact leadership without the overhead, scaling up or down based on project phase, funding, or product lifecycle.
     • Cost Comparison:
       • Full-time CMO: €120–180K/year + benefits
       • Fractional CMO: Typically €3K–€10K/month
         → Savings of over 60%, with more flexibility
4. What size companies do you typically work with?
   • C-Mimmi-O chooses to offer work mainly to B2B tech startups and scale-ups. SME’s is where the expertise of a fractional CMO is the most helpful.
5. How many hours per week/month does a Fractional CMO engagement involve?
   • There are three ways to work with C-Mimmi-O:
     • Agreed hours per week with monthly invoicing.
     • Project-based, when the idea is to complete a project within a given timeline, and pricing is project-based.
     • Called in when needed, and pricing is based on hourly consultation fees.

Read more about fractional CMO work:

• Why Fractional Marketing Is the Smart Move for SMEs (Especially in Tech)
• What Is a Marketing Generalist? Especially as a Fractional CMO.
• The Marketer in the Boardroom: Strategic Value Beyond the Campaigns
• The Evolving Landscape of Marketing Jobs & Skills (with Cases and Data)
• A Fractional CMO Brings Critical Outside Perspective to Social & Digital Campaigns for Tech SMEs

FAQ About Working with C-Mimmi-O:

To know Mimmi, read this.

• What does a typical engagement timeline look like?
  • Depends on the type of way of working, but everyone starts with a kickoff meeting where the way of working hours used, reporting, and timelines are agreed. Then there is getting to know the company and its products, business model, positioning, and building a strategy. Then the rest is hands-on work with the team.
• Do you work remotely or on-site?
  • The main working method is remote, but face-to-face kickoff meetings, workshops, and project phase meetings can be arranged if agreed upon.
• Can you work alongside our existing marketing team?
  • Being used to working in a team, it is the most natural way. And leading the team with specified hours weekly is a common way to operate. For a beginner company, the team usually is the CMO, so then the cooperation is with the rest of the people in the company.
• What industries or tech sectors do you specialize in?
  • Technology companies in radio technology within the supply chain, retail, and construction are the most familiar. I also have a background in manufacturing.
• How long are typical contracts?
  • There is flexibility to this, and everything can be agreed upon according to customer needs. Typically, very much tailored contracts.

Vibecoding FAQ

What exactly is vibecoding, and why should I care as a business owner?

• Vibecoding is building functional digital products using AI-assisted development tools. So. You direct what gets built through natural language, and the AI helps turn it into working code. You don’t need to be a developer. What you need is a clear idea and a willingness to iterate. For business owners, this means you can test a product concept, build an internal tool, or create a customer-facing app without hiring a dev team from day one. It’s not magic. But it does significantly lower the barrier between “I have an idea” and “here is a working thing.”

What tools do you use for vibecoding, and can I get started too?

• My primary platform for web app development is Lovable. I use it because it’s fast, intuitive, and well-suited for founders and marketers who think in products but don’t write code daily. For mobile app development, I work with Cursor. Both tools use AI to assist the build process, but you still need to think clearly about what you’re building and why. Want to try Lovable?
• You can use my invite link to get started on Lovable: lovable.dev/invite/O9983YO

Are you available to consult on a vibecoding project?

• Yes, of course. I’m currently building my own products (check them on the services page), so I’m very much in the trenches, not just advising from a distance. If you have a product idea you want to test or a tool you want to build, get in touch and let’s see if it’s a fit.
• And if you want to understand the bigger picture of why vibecoding matters for B2B marketing, start here: Vibecoding is the B2B Marketing Revolution

FAQ on Getting Started:

How do I know if I need a Fractional CMO vs. a full-time hire?

• Choose in-house when: You have consistent, full-time marketing leadership needs and a budget for $200K+ in total compensation.
• Choose fractional when: You need senior strategic guidance but can’t justify or afford a full-time executive, or you’re in a growth/transition phase.
• Here’s a simple table

Factor	In-House CMO	Fractional CMO
Cost	$150K-$400K+ annually plus benefits	$3K-$15K monthly, no benefits
Commitment	Full-time, long-term hire	Part-time, flexible contract
Availability	40+ hours/week, immediate access	10-20 hours/week, scheduled time
Best for	Companies with $10M+ revenue, complex needs	Startups, SMBs, or transitional periods
Expertise breadth	Deep in your industry, over time	Broad across multiple industries
Team building	Can recruit and manage a full team	Advises on hiring, may manage contractors
Ramp-up time	3-6 months to full productivity	Immediate impact, hits the ground running
Strategic focus	Day-to-day + strategy	Primarily strategic, less execution
Risk	High cost if wrong fit	Lower risk, easier to change

• What information do you need to provide a quote?
  • I will need to know
    • the scope of the work.
    • If it is a specific project or weekly hours.
    • If there is already a marketing team.
    • If there will be content creation by me or just strategic work with the board, leadership team, and/or the marketing team
    • If there is already branding done, or does that need work
    • If there is positioning ready for work
    • How much time am I getting from the leadership team and other focus groups in the company in addition to the marketing team?
• What’s the first step to working together?
  • Contact me via my form below or via the contact page.

Contact form