{"id":609,"date":"2025-10-14T11:25:00","date_gmt":"2025-10-14T08:25:00","guid":{"rendered":"https:\/\/cmimmio.com\/?p=609"},"modified":"2026-01-22T15:08:10","modified_gmt":"2026-01-22T13:08:10","slug":"the-content-journey-what-to-create-for-every-stage-in-b2b-tech-buying","status":"publish","type":"post","link":"https:\/\/cmimmio.com\/fi\/2025\/10\/14\/the-content-journey-what-to-create-for-every-stage-in-b2b-tech-buying\/","title":{"rendered":"Sis\u00e4lt\u00f6matka: Mit\u00e4 luoda B2B-teknologiaostamisen jokaiseen vaiheeseen"},"content":{"rendered":"

Create for Every Stage in B2B Tech Buying<\/h2>\n\n\n\n

When I started working in B2B tech marketing, I used this content grid<\/a> (by JESS3 and Eloqua) as a great content creation guideline for myself. It is really helpful and easy to use. Nowadays, it is a bit outdated, but the actual idea behind it still stands. Buyers crave different types of content during their buyer journey.<\/p>\n\n\n\n

Today\u2019s B2B tech buyer interacts with an average of 13 pieces of content<\/strong> before contacting a vendor. It’s typically spanning 2\u20136 weeks<\/strong> and involving 3\u20134 internal decision-makers,<\/strong> G2 Learning Hub + 12SellersCommerce + 12Demand Gen Report<\/a>. To guide buyers from the first touch to close efficiently, your content must evolve alongside their journey. From awareness, through consideration, to decision and purchase, and beyond.<\/p>\n\n\n\n

That is why decided to create my renewed 2025 version of the content grid, B2B tech marketing style. <\/p>\n\n\n\n

\"Customer<\/figure>\n\n\n\n

1. Awareness: Getting Noticed & Building Trust<\/h2>\n\n\n\n

When starting with awareness building, the objectives and expectations need to be on a realistic level. We need to know who to reach, with what type of content, why, and how. In the image above you can see that in B2B tech world the first people whose attention you will need are the COO’s, CRO’s and CBO’s.<\/p>\n\n\n\n

Objectives:<\/h3>\n\n\n\n