{"id":5684,"date":"2026-05-15T10:54:00","date_gmt":"2026-05-15T07:54:00","guid":{"rendered":"https:\/\/cmimmio.com\/?p=5684"},"modified":"2026-03-31T13:00:52","modified_gmt":"2026-03-31T10:00:52","slug":"brand-vs-performance-marketing-series-part-5-future-trends-and-your-90-day-action-plan","status":"publish","type":"post","link":"https:\/\/cmimmio.com\/fi\/2026\/05\/15\/brand-vs-performance-marketing-series-part-5-future-trends-and-your-90-day-action-plan\/","title":{"rendered":"Brand vs Performance Marketing Series Part 5: Future Trends and Your 90-Day Action Plan"},"content":{"rendered":"<h3 id=\"executive-summary\" class=\"wp-block-heading\"><strong>Executive Summary<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This concluding article looks forward to 2025-2026 trends while providing a complete implementation roadmap. It explores three mega-trends reshaping B2B marketing: AI-powered search (ChatGPT, Perplexity, Google SGE), privacy changes eliminating third-party cookies, and evolving buyer expectations demanding B2C-level experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article provides tactical guidance on optimizing for AI search, building first-party data strategies, and leveraging emerging channels (community-led growth, video, podcasts, LinkedIn, interactive content). Most importantly, it delivers a detailed week-by-week 90-day implementation plan taking readers from assessment through optimization, with comprehensive checklists ensuring nothing is missed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"5669\" data-permalink=\"https:\/\/cmimmio.com\/fi\/2026\/05\/06\/brand-vs-performance-marketing-series-part-3-integration-strategies-and-best-practices\/brand-vs-performance-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brand vs performance-5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?resize=1024%2C768&#038;ssl=1\" alt=\"Brand vs Performance Marketing \" class=\"wp-image-5669\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-performance-5.png?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 id=\"key-concepts-covered\" class=\"wp-block-heading\"><strong>Key Concepts Covered<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Search Revolution<\/strong>: How ChatGPT, Perplexity, Claude, and Google SGE are changing discovery<\/li>\n\n\n\n<li><strong>Optimizing for AI<\/strong>: Creating comprehensive, authoritative content that AI models cite<\/li>\n\n\n\n<li><strong>Privacy-First Era<\/strong>: Adapting to cookie deprecation with first-party data strategies<\/li>\n\n\n\n<li><strong>Emerging Channels<\/strong>: Community-led growth, video\/short-form content, podcasts, LinkedIn dominance, interactive content, AI-powered personalization<\/li>\n\n\n\n<li><strong>The Consumerization of B2B<\/strong>: Product-led growth, self-service expectations, design quality<\/li>\n\n\n\n<li><strong>90-Day Implementation Plan<\/strong>: Week-by-week roadmap from assessment to optimization<\/li>\n\n\n\n<li><strong>Integration Maturity Model<\/strong>: 5-level framework from Siloed to Exceptional<\/li>\n\n\n\n<li><strong>12-Month Roadmap<\/strong>: Path to Level 4 integration maturity<\/li>\n\n\n\n<li><strong>Final Case Studies<\/strong>: Superhuman, Linear, Ramp success stories<\/li>\n<\/ul>\n\n\n\n<h3 id=\"key-statistics-and-data-points\" class=\"wp-block-heading\"><strong>Key Statistics and Data Points<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50-60% of searches<\/strong> may eventually be answered by AI without clicks<\/li>\n\n\n\n<li><strong>100M+ weekly active users<\/strong> on ChatGPT<\/li>\n\n\n\n<li><strong>70-80% of tracking capabilities<\/strong> eliminated by cookie deprecation<\/li>\n\n\n\n<li><strong>900M+ professionals<\/strong> on LinkedIn (dominant B2B platform)<\/li>\n\n\n\n<li><strong>10% of followers<\/strong> average organic reach per LinkedIn post<\/li>\n\n\n\n<li><strong>$20M+ ARR<\/strong> achieved by Superhuman with minimal marketing spend through product excellence<\/li>\n\n\n\n<li><strong>127 NPS score<\/strong> for Superhuman (exceptional customer satisfaction)<\/li>\n\n\n\n<li><strong>$500M valuation<\/strong> for Linear through design-led growth<\/li>\n\n\n\n<li><strong>$1.6B valuation in under 2 years<\/strong> for Ramp through a balanced approach<\/li>\n<\/ul>\n\n\n\n<h3 id=\"emerging-channels-for-2025-2026\" class=\"wp-block-heading\"><strong>Emerging Channels for 2025-2026<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Community-Led Growth<\/strong>: Slack communities, Discord servers, forums, creating switching costs and peer support<\/li>\n\n\n\n<li><strong>Video Content<\/strong>: YouTube educational, LinkedIn video, even TikTok for B2B<\/li>\n\n\n\n<li><strong>Podcast Ecosystem<\/strong>: Both hosting and guest appearances<\/li>\n\n\n\n<li><strong>LinkedIn Dominance<\/strong>: Personal posts from executives, employee advocacy, native features<\/li>\n\n\n\n<li><strong>Interactive Content<\/strong>: Assessments, calculators, tools, virtual events<\/li>\n\n\n\n<li><strong>AI-Powered Personalization<\/strong>: Custom experiences at scale<\/li>\n<\/ol>\n\n\n\n<h3 id=\"90-day-plan-structure\" class=\"wp-block-heading\"><strong>90-Day Plan Structure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 1: Foundation (Days 1-30)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week 1: Assessment and alignment<\/li>\n\n\n\n<li>Week 2: Strategy development<\/li>\n\n\n\n<li>Week 3: Technology and measurement setup<\/li>\n\n\n\n<li>Week 4: First integrated campaign launch<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 2: Expansion (Days 31-60)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weeks 5-6: Scale what&#8217;s working<\/li>\n\n\n\n<li>Weeks 7-8: Measurement refinement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 3: Optimization (Days 61-90)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weeks 9-10: Data-driven optimization<\/li>\n\n\n\n<li>Weeks 11-12: Strategic planning and QBR<\/li>\n<\/ul>\n\n\n\n<h4 id=\"download-the-full-article-your-90-day-implementation-plan-and-the-ai-search-optimization-checklist-below\" class=\"wp-block-heading\">Download the full article, your 90-day implementation plan and the AI Search Optimization Checklist below.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-Marketing-vs-Performance-Marketing-The-Complete-B2B-Tech-Guide-Part-5-of-5.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Tiedoston Brand Marketing vs Performance Marketing The Complete B2B Tech Guide Part 5 of 5 upotus.\"><\/object><a id=\"wp-block-file--media-e5bfa221-fe7b-4673-82bb-9cbfbd44a1fe\" href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-Marketing-vs-Performance-Marketing-The-Complete-B2B-Tech-Guide-Part-5-of-5.pdf\">Brand Marketing vs Performance Marketing The Complete B2B Tech Guide Part 5 of 5<\/a><a href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-Marketing-vs-Performance-Marketing-The-Complete-B2B-Tech-Guide-Part-5-of-5.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e5bfa221-fe7b-4673-82bb-9cbfbd44a1fe\">Lataa<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-Performance-Marketing-and-the-90-day-implementation-checklist.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Tiedoston Brand vs Performance Marketing and the 90 day implementation checklist upotus.\"><\/object><a id=\"wp-block-file--media-558ca935-12a9-4315-a18c-9ecc4adf8157\" href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-Performance-Marketing-and-the-90-day-implementation-checklist.pdf\">Brand vs Performance Marketing and the 90 day implementation checklist<\/a><a href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/Brand-vs-Performance-Marketing-and-the-90-day-implementation-checklist.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-558ca935-12a9-4315-a18c-9ecc4adf8157\">Lataa<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/AI-Search-Optimization-Checklist.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Tiedoston AI Search Optimization Checklist upotus.\"><\/object><a id=\"wp-block-file--media-818f52c0-f9a2-4eb9-8963-9fdefdb1531b\" href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/AI-Search-Optimization-Checklist.pdf\">AI Search Optimization Checklist<\/a><a href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/11\/AI-Search-Optimization-Checklist.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-818f52c0-f9a2-4eb9-8963-9fdefdb1531b\">Lataa<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 id=\"sources-and-references\" class=\"wp-block-heading\"><strong>Sources and References<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI and Search:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>OpenAI<\/strong>: ChatGPT documentation and use cases\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/openai.com\/\" rel=\"nofollow\">https:\/\/openai.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Perplexity AI<\/strong>: AI-powered search\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/www.perplexity.ai\/\" rel=\"nofollow\">https:\/\/www.perplexity.ai\/<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Google Search Central<\/strong>: AI search and SGE documentation\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/developers.google.com\/search\" rel=\"nofollow\">https:\/\/developers.google.com\/search<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Anthropic<\/strong>: Claude AI documentation\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/www.anthropic.com\/\" rel=\"nofollow\">https:\/\/www.anthropic.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Privacy and Compliance:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5. <strong>Google Privacy Sandbox<\/strong>: Third-party cookie deprecation timeline\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/privacysandbox.com\/\" rel=\"nofollow\">https:\/\/privacysandbox.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>6. <strong>IAB (Interactive Advertising Bureau)<\/strong>: Privacy standards\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/www.iab.com\/\" rel=\"nofollow\">https:\/\/www.iab.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Community Platforms:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7. <strong>Slack<\/strong>: Community building &#8211; <a href=\"https:\/\/slack.com\" rel=\"nofollow\">https:\/\/slack.com<\/a> <\/li>\n\n\n\n<li>8. <strong>Discord<\/strong>: Community platform &#8211; <a href=\"https:\/\/discord.com\" rel=\"nofollow\">https:\/\/discord.com<\/a> <\/li>\n\n\n\n<li>9. <strong>Circle<\/strong>: Community software &#8211; <a href=\"https:\/\/circle.so\" rel=\"nofollow\">https:\/\/circle.so<\/a> <\/li>\n\n\n\n<li>10. <strong>Discourse<\/strong>: Forum platform &#8211; <a href=\"https:\/\/www.discourse.org\/\" rel=\"nofollow\">https:\/\/www.discourse.org\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content and Social:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>11. <strong>LinkedIn Marketing Solutions<\/strong>:  Platform resources &#8211; URL: <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\" rel=\"nofollow\">https:\/\/business.linkedin.com\/marketing-solutions<\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li><strong>YouTube Creator Academy<\/strong>: Video content best practices\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/creatoracademy.youtube.com\/\" rel=\"nofollow\">https:\/\/creatoracademy.youtube.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product-Led Growth:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>13. <strong>Product-Led Growth Collective<\/strong>: Resources and community &#8211; URL: <a href=\"https:\/\/productled.com\/\" rel=\"nofollow\">https:\/\/productled.com\/<\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"14\" class=\"wp-block-list\">\n<li><strong>OpenView Partners<\/strong>: PLG research and insights\n<ul class=\"wp-block-list\">\n<li>URL: <a href=\"https:\/\/openviewpartners.com\/\" rel=\"nofollow\">https:\/\/openviewpartners.com\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Additional Resources:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15. <strong>Reforge<\/strong>: Growth and marketing programs &#8211; URL: <a href=\"https:\/\/www.reforge.com\/\" rel=\"nofollow\">https:\/\/www.reforge.com\/<\/a><\/li>\n\n\n\n<li>16. <strong>First Round Review<\/strong>: Startup marketing playbooks &#8211; URL: <a href=\"https:\/\/review.firstround.com\/\" rel=\"nofollow\">https:\/\/review.firstround.com\/<\/a><\/li>\n\n\n\n<li><strong>17. SaaStr<\/strong>: SaaS growth resources &#8211; URL: <a href=\"https:\/\/www.saastr.com\/\" rel=\"nofollow\">https:\/\/www.saastr.com\/<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Sis\u00e4llysluettelo<\/h2><nav><ul><li><a href=\"#executive-summary\">Executive Summary<\/a><\/li><li><a href=\"#key-concepts-covered\">Key Concepts Covered<\/a><\/li><li><a href=\"#key-statistics-and-data-points\">Key Statistics and Data Points<\/a><\/li><li><a href=\"#emerging-channels-for-2025-2026\">Emerging Channels for 2025-2026<\/a><\/li><li><a href=\"#90-day-plan-structure\">90-Day Plan Structure<\/a><ul><li><a href=\"#download-the-full-article-your-90-day-implementation-plan-and-the-ai-search-optimization-checklist-below\">Download the full article, your 90-day implementation plan and the AI Search Optimization Checklist below.<\/a><\/li><\/ul><\/li><li><a href=\"#sources-and-references\">Sources and References<\/a><\/li><\/ul><\/nav><\/div>","protected":false},"excerpt":{"rendered":"<p>This article outlines B2B marketing trends for 2025-2026, focusing on AI search, privacy changes, and buyer expectations. It presents a detailed 90-day implementation roadmap that includes assessment, strategy, and optimization phases, along with insights on emerging channels like community-led growth and video content, featuring successful case studies and key statistics.<\/p>","protected":false},"author":267030505,"featured_media":5669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvaTAud3AuY29tXC9jbWltbWlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL0JyYW5kLXZzLXBlcmZvcm1hbmNlLTUucG5nP2ZpdD0xMDI0JTJDNzY4JnNzbD0xIiwidHh0IjoiQnJhbmQgdnMgUGVyZm9ybWFuY2UgTWFya2V0aW5nIFNlcmllcyBQYXJ0IDU6IEZ1dHVyZSBUcmVuZHMgYW5kIFlvdXIgOTAtRGF5IEFjdGlvbiBQbGFuIiwidGVtcGxhdGUiOiJoaWdod2F5IiwiZm9udCI6IiIsImJsb2dfaWQiOjI0NTE1MjY3M30.I2OwBuVNgTcB5iew3NV3bOM_dXnuGx044QMfH8lhdWUMQ"},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1375,1390],"tags":[1440,1391,1396,1392,1393,1374,1394,1457,1373,1372],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article","category-downloadables","tag-ai","tag-ai-seo","tag-b2b-marketing","tag-branding","tag-downloadables","tag-execution","tag-marketing","tag-performance-marketing","tag-planning","tag-strategy"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgADpn-1tG","jetpack-related-posts":[{"id":1269,"url":"https:\/\/cmimmio.com\/fi\/2025\/11\/18\/ai-driven-marketing-strategy-for-b2b\/","url_meta":{"origin":5684,"position":0},"title":"Teko\u00e4lyohjattu markkinointistrategia B2B-teknologiayrityksille","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"An AI strategy is crucial for B2B tech companies to effectively enhance marketing outcomes by automating workflows, analyzing data, and improving content creation. Building such a strategy involves assessing current tools, defining objectives, conducting pilot programs, and ensuring governance. Strong metrics and continuous optimization are essential for competitive advantage.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-highly-detailed-featured-image-depicting-a-marketer-who-1.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-highly-detailed-featured-image-depicting-a-marketer-who-1.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-highly-detailed-featured-image-depicting-a-marketer-who-1.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-highly-detailed-featured-image-depicting-a-marketer-who-1.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3812,"url":"https:\/\/cmimmio.com\/fi\/2026\/03\/17\/important-content-creation-techniques-for-b2b\/","url_meta":{"origin":5684,"position":1},"title":"important Content Creation Techniques for B2B Tech Marketers: Do&#8217;s &amp; Don&#8217;ts","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Content marketing is vital in the competitive B2B tech sector, with 76% of marketers reporting it enhances lead generation. Despite this, challenges persist in producing high-quality content that resonates with technical audiences. 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