{"id":4788,"date":"2025-12-23T10:55:00","date_gmt":"2025-12-23T08:55:00","guid":{"rendered":"https:\/\/cmimmio.com\/?p=4788"},"modified":"2026-01-22T12:27:38","modified_gmt":"2026-01-22T10:27:38","slug":"b2b-marketers-holiday-letter","status":"publish","type":"post","link":"https:\/\/cmimmio.com\/fi\/2025\/12\/23\/b2b-marketers-holiday-letter\/","title":{"rendered":"My B2B Marketer&#8217;s Holiday Letter to you: 2025&#8217;s Gifts (And Coal)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>&#8216;Twas the year of AI agents, and all through the web,<br>Every marketer was hustling, from startup to tech&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dear Fellow B2B Marketing Warriors,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we wrap up 2025 and hang our metaphorical stockings (hopefully filled with qualified leads rather than unsubscribe notifications), it&#8217;s time to reflect on a year that&#8217;s been\u2026 well, let&#8217;s just say &#8220;transformative&#8221; and leave the expletives for our private Slack channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Great SEO Unwrapping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when you were a kid and unwrapping the gifts was so exciting and you were only hoping for the hard packages and definitely not for the tube socks? Remember when SEO was just about keywords, backlinks, and praying to the Google gods? Those were simpler times, weren&#8217;t they? This year, the SEO landscape didn&#8217;t just evolve; it feels like it practically spawned a new species. Not tube socks though.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/cmimmio.com\/fi\/2025\/07\/08\/how-ai-is-disrupting-search-and-why-seo-isnt-dead-yet\/\" data-type=\"post\" data-id=\"408\" target=\"_blank\" rel=\"noreferrer noopener\">Teko\u00e4ly-SEO:lla<\/a><\/strong> crashed the holiday party like that cousin who shows up uninvited but somehow makes everything more interesting. Suddenly, we weren&#8217;t just optimizing for search engines; we were optimizing for AI Overviews, ChatGPT, Claude, and a dozen other AI assistants that our B2B buyers are now consulting before they even think about filling out a contact form. And yet somehow, still we need to keep optimizing for the somewhat confused grandma, tech-savvy nephew, the eager to learn twins and maybe the drunk uncle too&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gift? Search intent got smarter. The coal? So did everyone else&#8217;s content strategy. Pretty much like most sought-after Christmas present was not sold out. It is in everyone&#8217;s hands now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IT marketers find themselves in a particularly interesting position, explaining AI products to buyers who are now using AI to research AI products. It&#8217;s turtles all the way down, folks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"4796\" data-permalink=\"https:\/\/cmimmio.com\/fi\/2025\/12\/23\/b2b-marketers-holiday-letter\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"create-a-high-resolution-and-highly-detailed-image-depicting-a-festive\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=1024%2C768&#038;ssl=1\" alt=\"B2B Marketer&#039;s Holiday Letter getting written\" class=\"wp-image-4796\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive-1.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Santa (and the Algorithm) Brought Us This Year<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s unwrap the gifts a little more in detail to see what the presents actually mean for us. Because, at some point, the tube socks start to be a welcomed gift and the smaller the package, the more valuable the gift. Valuing of the presents changes over time and therefore we cannot judge the gift horse by just looking in it&#8217;s mouth. We need to see more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Good:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hyper-personalization actually works now.<\/strong> Account-based marketing got so sophisticated that we can practically read our prospects&#8217; minds. (Still waiting for the feature that tells us when they&#8217;ll actually respond to our emails, though.)<\/li>\n\n\n\n<li><strong>AI-powered content creation<\/strong> saved us countless hours. Sure, we still need to fact-check and add that human touch, but our first drafts now take minutes instead of hours.<\/li>\n\n\n\n<li><strong>Predictive analytics<\/strong> got scary good. We can now forecast which leads will convert with unsettling accuracy. It&#8217;s like having a crystal ball, minus the mystical fog.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Challenge:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Everyone<\/strong> has AI now. Your competitive advantage lasted about three months before it became table stakes.<\/li>\n\n\n\n<li>The &#8220;helpful content&#8221; algorithm update reminded us that quantity isn&#8217;t quality. Many a content calendar was torched in righteous fury.<\/li>\n\n\n\n<li>Budget conversations got even more complex. &#8220;So you want AI tools, AI training, and AI strategy consultants? Let me just print some money real quick.&#8221;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The IT Marketing Special Edition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For those of us in IT and tech B2B marketing, 2025 was basically speed-dating with new tools while our product teams launched features faster than we could create collateral. Some highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cybersecurity marketing<\/strong> became everyone&#8217;s problem (thanks, ransomware headlines!)<\/li>\n\n\n\n<li><strong>Cloud vs. on-premise<\/strong> debates finally quieted down&#8230; only to be replaced by &#8220;which AI cloud provider&#8221; debates<\/li>\n\n\n\n<li><strong>Technical SEO<\/strong> got more technical because, apparently, we needed another reason to befriend our dev teams<\/li>\n\n\n\n<li><strong>Thought leadership<\/strong> reached peak saturation; every VP is now a LinkedIn influencer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Your Holiday Gift: What We Actually Learned<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Underneath all the chaos and algorithm updates, here&#8217;s the real present we received this year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authenticity still wins.<\/strong> In a world where AI can generate a white paper in minutes, genuine human insight, real case studies, and honest conversations became more valuable than ever. B2B buyers can smell AI-generated generic content from a mile away\u2014they want to hear from real humans who understand their real problems.<\/li>\n\n\n\n<li><strong>Community matters more than ever.<\/strong> With longer sales cycles and more cautious buyers, the IT companies that built genuine communities (not just email lists) saw the best results. Turns out, people still buy from people, even in 2025.<\/li>\n\n\n\n<li><strong>Agility is the gift that keeps on giving.<\/strong> The marketers who thrived this year weren&#8217;t necessarily the ones with the biggest budgets. They were the ones who could pivot fast, test fearlessly, and weren&#8217;t precious about killing underperforming campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So, do not forget about <a href=\"https:\/\/cmimmio.com\/fi\/2025\/07\/16\/guest-glow-dont-sacrifice-your-brand-for-seo\/\" data-type=\"post\" data-id=\"453\" target=\"_blank\" rel=\"noreferrer noopener\">your brand<\/a>, <a href=\"https:\/\/cmimmio.com\/wp-content\/uploads\/2025\/06\/brand-dna.png\" data-type=\"attachment\" data-id=\"279\" target=\"_blank\" rel=\"noreferrer noopener\">your company DNA<\/a>, <a href=\"https:\/\/cmimmio.com\/fi\/2025\/07\/22\/from-a-typo-to-masterful-tone-of-voice-piece-of-content\/\" data-type=\"post\" data-id=\"456\" target=\"_blank\" rel=\"noreferrer noopener\">your tone of voice<\/a> in the midst of all this. Even though AI helps us produce more content and diversify it, and AI SEO brings a new flavor to the chocolate box of search, brand is still the key to differentiating yourself in the market. It is the one that makes you stand out. Everything else is there just for hygiene level, the soap and body lotion combo your aunt gives you for Christmas. The long sparkling diamond necklace is your brand.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping It Up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So here&#8217;s to 2025, the year we learned to work alongside AI without losing our humanity. The year SEO got smarter but also more confusing. The year we all became part-time AI whisperers while still trying to figure out what our ICP actually wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we close out this chapter, remember: the fundamentals haven&#8217;t changed. We&#8217;re still trying to connect solutions with the people who need them. We&#8217;re still telling stories. We&#8217;re just doing it with some very fancy new tools now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy Holidays, and may your re-marketing campaigns be ever in your favor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>P.S. &#8211; If you&#8217;re reading this in an AI Overview, the irony is not lost on us.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"4795\" data-permalink=\"https:\/\/cmimmio.com\/fi\/2025\/12\/23\/b2b-marketers-holiday-letter\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"create-a-high-resolution-and-highly-detailed-image-depicting-a-festive\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=1024%2C768&#038;ssl=1\" alt=\"Marketer celebrating christmas\" class=\"wp-image-4795\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-high-resolution-and-highly-detailed-image-depicting-a-festive.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And if you want to give your marketing team the gift of a fractional CMO, <a href=\"https:\/\/cmimmio.com\/fi\/ota-yhteytta\/\" data-type=\"page\" data-id=\"48\" target=\"_blank\" rel=\"noreferrer noopener\">book a meeting<\/a> and we&#8217;ll talk! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2025, B2B marketing transformed with AI integration reshaping SEO strategies and content creation. Marketers embraced hyper-personalization and predictive analytics while navigating challenges like increased competition and complex budgeting. Authenticity and community-building emerged as vital for success, emphasizing human insights amidst AI advancements. Brands must prioritize uniqueness in this evolving landscape.<\/p>","protected":false},"author":267030505,"featured_media":4796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvY21pbW1pby5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9jcmVhdGUtYS1oaWdoLXJlc29sdXRpb24tYW5kLWhpZ2hseS1kZXRhaWxlZC1pbWFnZS1kZXBpY3RpbmctYS1mZXN0aXZlLTEucG5nIiwidHh0IjoiTXkgQjJCIE1hcmtldGVyJiM4MjE3O3MgSG9saWRheSBMZXR0ZXIgdG8geW91OiAyMDI1JiM4MjE3O3MgR2lmdHMgKEFuZCBDb2FsKSIsInRlbXBsYXRlIjoiaGlnaHdheSIsImZvbnQiOiIiLCJibG9nX2lkIjoyNDUxNTI2NzN9.UiiZZtePGbkL9oZ7ZfdJsClaiUgqIoba7p1pFkKnLUEMQ"},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1375],"tags":[1391,1396,1406,1394,1422],"class_list":["post-4788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article","tag-ai-seo","tag-b2b-marketing","tag-content-strategy","tag-marketing","tag-seo"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgADpn-1fe","jetpack-related-posts":[{"id":3859,"url":"https:\/\/cmimmio.com\/fi\/2026\/03\/10\/inbound-vs-outbound-marketing-in-b2b-tech\/","url_meta":{"origin":4788,"position":0},"title":"Inbound vs Outbound Marketing in B2B Tech: How AI + SEO Changed the Game for Good","author":"Mirva Saarij\u00e4rvi","date":"10.03.2026","format":false,"excerpt":"The discussion centers on inbound versus outbound marketing in B2B tech, highlighting their distinct roles. Inbound builds authority and trust through self-education, while outbound targets specific accounts for awareness. AI and SEO enhance both strategies, emphasizing personalized outreach and content discoverability. Effective integration leads to improved metrics and pipeline growth.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"The age old discussion between the inbound and outbound","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Nimeton-3-1.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Nimeton-3-1.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Nimeton-3-1.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Nimeton-3-1.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":472,"url":"https:\/\/cmimmio.com\/fi\/2025\/07\/10\/ai-is-disrupting-search-or-not\/","url_meta":{"origin":4788,"position":1},"title":"AI is disrupting search? Or not?","author":"Mirva Saarij\u00e4rvi","date":"10.07.2025","format":false,"excerpt":"AI is definitely on the rise in searches, 30% Google answers include AI already. And there are so many acronyms within the AI search world, like AIO, AEO, GEO, and maybe AIEO. https:\/\/youtu.be\/mrRAJ9j6pYg Want to learn more? Read my blog post How AI is disrupting search - and why SEO\u2026","rel":"","context":"Kategoriassa &quot;Educational Materials&quot;","block_context":{"text":"Educational Materials","link":"https:\/\/cmimmio.com\/fi\/category\/podcast_and_videos\/"},"img":{"alt_text":"C-Mimmi-O is powerful marketing","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/C-Mimmi-O-site-icon.png?fit=512%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5066,"url":"https:\/\/cmimmio.com\/fi\/2025\/12\/12\/ai-seo-llm-playbook-for-b2b-tech-marketing\/","url_meta":{"origin":4788,"position":2},"title":"AI-SEO LLM Playbook for B2B Tech Marketing Teams (2025)","author":"Mirva Saarij\u00e4rvi","date":"12.12.2025","format":false,"excerpt":"The article discusses the evolving landscape of online information search, emphasizing the importance of AI-SEO for B2B SaaS marketers. With AI-generated content becoming prominent, marketers must adapt by utilizing Large Language Models (LLMs) effectively for visibility, automation, and brand authority while addressing privacy and sustainability concerns in their strategies.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-highly-detailed-high-resolution-image-showcasing-a-b2b-tech.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-highly-detailed-high-resolution-image-showcasing-a-b2b-tech.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-highly-detailed-high-resolution-image-showcasing-a-b2b-tech.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/create-a-highly-detailed-high-resolution-image-showcasing-a-b2b-tech.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1269,"url":"https:\/\/cmimmio.com\/fi\/2025\/11\/18\/ai-driven-marketing-strategy-for-b2b\/","url_meta":{"origin":4788,"position":3},"title":"AI\u2011driven marketing strategy for B2B tech companies","author":"Mirva Saarij\u00e4rvi","date":"18.11.2025","format":false,"excerpt":"An AI strategy is crucial for B2B tech companies to effectively enhance marketing outcomes by automating workflows, analyzing data, and improving content creation. Building such a strategy involves assessing current tools, defining objectives, conducting pilot programs, and ensuring governance. 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And a great basic knowledge pack for the generalist marketers, the content creators and the SEO specialists that are starting to hone their AI SEO skills. Why BUY the guide? 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