{"id":453,"date":"2025-07-16T14:43:50","date_gmt":"2025-07-16T11:43:50","guid":{"rendered":"https:\/\/cmimmio.com\/?p=453"},"modified":"2026-01-22T15:28:06","modified_gmt":"2026-01-22T13:28:06","slug":"guest-glow-dont-sacrifice-your-brand-for-seo","status":"publish","type":"post","link":"https:\/\/cmimmio.com\/fi\/2025\/07\/16\/guest-glow-ala-uhraa-brandiasi-hakukoneoptimoinnin-vuoksi\/","title":{"rendered":"Vierashehku: \u00c4l\u00e4 uhraa br\u00e4ndi\u00e4si hakukoneoptimoinnin (SEO) vuoksi"},"content":{"rendered":"

Pyysin yleismarkkinoijalta, sis\u00e4ll\u00f6ntuotannon velholta ja todelliselta br\u00e4ndiviestien rakastajalta Liisa Saloselta vierasblogia. Siit\u00e4 kuoriutui vierashehku, osittain jatkuvien kirjoitusvirheitteni takia, mutta enimm\u00e4kseen hehkuvan mahtavan tekstin ansiosta. <\/p>\n\n\n\n

\"Liisa<\/figure>\n\n\n\n

Tied\u00e4n, ett\u00e4 meid\u00e4n kaikkien on teht\u00e4v\u00e4 t\u00f6it\u00e4 hakukoneoptimoinnin ja uuden teko\u00e4lyajan hakukoneoptimointien parissa, mutta jollekin, jolle br\u00e4ndill\u00e4 on edelleen suuri merkitys, oli silkkaa ilua saada Liisan n\u00e4k\u00f6kulma siihen, ettei br\u00e4ndin ydint\u00e4 uhrata SEO:n alttarille. <\/p>\n\n\n\n

Hakukoneoptimointi on yrityksesi tiell\u00e4. Niin, sanoin sen. Jokaisen yrityksen t\u00e4ytyy l\u00f6yty\u00e4. Hakukoneoptimoinnilla on paikkansa jokaisen yrityksen strategiassa. Mutta kun hakukoneoptimoinnista tulee #1 ensisijainen tavoitteesi, kaikki tehd\u00e4\u00e4n koneelle, jolloin asiakkaat menett\u00e4v\u00e4t kokemuksen ja unohtavat, ett\u00e4 olit edes olemassa. Sinusta tulee haettava mutta unohtunut. Huolellisesti luodulla br\u00e4ndill\u00e4 ja omalla \u00e4\u00e4nell\u00e4si sinusta tulee mieleenpainuva. Uusien asiakkaiden hankkiminen on kalliimpaa kuin olemassa olevien s\u00e4ilytt\u00e4minen. Joten rakenna, \u00e4l\u00e4 pelk\u00e4st\u00e4\u00e4n luo liikennett\u00e4. Joten miksip\u00e4 et loisi br\u00e4ndi\u00e4 samalla?<\/p>\n\n\n\n

Ensinn\u00e4kin hakukoneoptimoinnilla on monta tasoa, ja perusasioiden t\u00e4ytyy olla kunnossa, sen voin min\u00e4kin sanoa. Mutta kun alamme luoda sis\u00e4lt\u00f6\u00e4 hakukoneille, unohdamme niit\u00e4 k\u00e4ytt\u00e4v\u00e4t ihmiset. Hakukoneilla on omat salaiset algoritminsa. Loppujen lopuksi ne eiv\u00e4t ole koskaan jakaneet salaista resepti\u00e4\u00e4n. Ja ne jatkuvan muuttumistaan. Emme koskaan saa tiet\u00e4\u00e4 tarkalleen, mik\u00e4 muuttui ja milloin. Meill\u00e4 on vain yleisi\u00e4 parhaita k\u00e4yt\u00e4nt\u00f6j\u00e4. N\u00e4m\u00e4 parhaat k\u00e4yt\u00e4nn\u00f6t tappavat oman \u00e4\u00e4nens\u00e4vysi. Kaikesta maistuu samanlaiselta. Se on mautonta. Jopa niin tyls\u00e4\u00e4, ettet ehk\u00e4 edes muista, kenelt\u00e4 teit viimeisimm\u00e4n ostoksesi. Sivuston sis\u00e4isen hakukoneoptimointipelin voittaminen kerran saattaa olla hyv\u00e4 asia sill\u00e4 hetkell\u00e4, mutta kun tarvitset muutakin kuin pelkk\u00e4\u00e4 tuuria, haluat ihmisten palaavan takaisin.<\/p>\n\n\n\n

Br\u00e4nd\u00e4tty kielesi ja hakukoneoptimointi (SEO) ovat saman jatkumon eri p\u00e4\u00e4t\u00e4. Ne palvelevat eri tarkoituksia. Siksi niiden tavoitteet ovat jokseenkin ristiriitaisia. Et voi voittaa molemmilla, ainakaan aluksi. Ole eritt\u00e4in varovainen luodessasi SEO- ja br\u00e4ndistrategioitasi, sill\u00e4 saatat pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 aiheuttaa enemm\u00e4n haittaa.<\/p>\n\n\n\n

Aina kun luot sis\u00e4lt\u00f6\u00e4 yrityksellesi ja alat noudattaa hakukoneoptimoinnin parhaita k\u00e4yt\u00e4nt\u00f6j\u00e4, tapat luovuuden. Jos H1-otsikkosi on hakukoneoptimoitu, se on luultavasti t\u00e4sm\u00e4lleen sama, jota mik\u00e4 tahansa muu yritys k\u00e4ytt\u00e4isi kyseiselle avainsanalle. Kun tekstisi on aloitettava halutulla avainsanalla, se sitoo n\u00e4k\u00f6kulmasi heti alusta alkaen. Pelk\u00e4ll\u00e4 toiminnallisella sivuston sis\u00e4isell\u00e4 hakukoneoptimoinnilla teksteist\u00e4si tulee tunteettomia, vaikka me el\u00e4mme tunteiden varassa silloinkin, kun yrit\u00e4mme rationalisoida p\u00e4\u00e4t\u00f6ksemme. Vahva br\u00e4ndi luo ajan my\u00f6t\u00e4 luottamusta ja uskollisuutta. Tied\u00e4mme ihmisten haluavan ostaa joltain, johon he luottavat, ja tekev\u00e4n ostop\u00e4\u00e4t\u00f6ksens\u00e4 tuttuuden perusteella. \u00c4\u00e4nenpainosi on br\u00e4ndisi n\u00e4kyvimpi\u00e4 omaisuuseri\u00e4, eik\u00e4 sit\u00e4 pid\u00e4 laiminly\u00f6d\u00e4, jos sellainen kerran on \u2013 jos olet velho, joka pystyy tekem\u00e4\u00e4n molemmat ilman kompromisseja, onnittelut! Odotan yh\u00e4 n\u00e4kev\u00e4ni tekstisi.<\/p>\n\n\n\n

Hakukoneoptimoinnilla (SEO) on oma tarkoituksensa; br\u00e4ndin \u00e4\u00e4nens\u00e4vyll\u00e4 on toinen. Et voi menesty\u00e4 molemmissa ilman kompromisseja. Ja nuo kompromissit saattavat olla syy siihen, miksi et saa palaavia asiakkaita. SEO tuhoaa br\u00e4ndisi. Kumoa v\u00e4itteeni.<\/p>","protected":false},"excerpt":{"rendered":"

I asked Liisa Salonen, a generalist marketer, content creation wizard and a true brand message lover, to write me a guest blog. That turned into a guest glow, partially due to my ever so frequent typos, but mostly due to the glowingly amazing text. I know we all have to work with SEO and the […]<\/p>\n","protected":false},"author":267030508,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvY21pbW1pby5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA3XC9XaGF0c0FwcC1JbWFnZS0yMDI1LTA3LTE2LWF0LTE0LjQxLjEyLTY4M3gxMDI0LmpwZWciLCJ0eHQiOiJHdWVzdCBnbG93OiBEb25cdTIwMTl0IHNhY3JpZmljZSB5b3VyIGJyYW5kIGZvciBTRU8iLCJ0ZW1wbGF0ZSI6ImhpZ2h3YXkiLCJmb250IjoiIiwiYmxvZ19pZCI6MjQ1MTUyNjczfQ.GUeNpNaqcjrefhtNDbmgxMxcQOR9A6fUO9o1_J1-1LEMQ"},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1396,1392,1397,1394,1410,1411],"class_list":["post-453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-content","tag-b2b-marketing","tag-branding","tag-content-creation","tag-marketing","tag-storytelling","tag-tone-of-voice"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgADpn-7j","jetpack-related-posts":[{"id":1343,"url":"https:\/\/cmimmio.com\/fi\/2025\/08\/10\/register-to-get-your-introduction-to-ai-seo-training-video-and-guide-booklet\/","url_meta":{"origin":453,"position":0},"title":"hae teko\u00e4lypohjaisen hakukoneoptimoinnin (AI SEO) esittelyopas","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Tailored for growth-minded CEOs and CMOs who want to future-proof their brand. 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Se sis\u00e4lt\u00e4\u00e4 strategiavinkkej\u00e4, k\u00e4ytt\u00f6\u00f6notto-ohjeita, ty\u00f6kalujen vertailun hinnoitteluineen sek\u00e4 parhaita k\u00e4yt\u00e4nt\u00f6j\u00e4 teko\u00e4lyty\u00f6kalujen tehokkaan k\u00e4yt\u00f6n ja hallinnan varmistamiseksi B2B-ymp\u00e4rist\u00f6iss\u00e4.","rel":"","context":"Kategoriassa "Blog article"","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blogiartikkeli\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-high-resolution-highly-detailed-image-with-a-superhero-marketer-1.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-high-resolution-highly-detailed-image-with-a-superhero-marketer-1.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-high-resolution-highly-detailed-image-with-a-superhero-marketer-1.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/08\/create-a-high-resolution-highly-detailed-image-with-a-superhero-marketer-1.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3859,"url":"https:\/\/cmimmio.com\/fi\/2026\/03\/10\/inbound-vs-outbound-markkinointi-b2b-teknologiassa\/","url_meta":{"origin":453,"position":5},"title":"Inbound vs Outbound Marketing B2B-teknologiassa: Miten teko\u00e4ly + SEO muuttivat pelin lopullisesti","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Keskustelu keskittyy B2B-teknologian sis\u00e4\u00e4np\u00e4in suuntautuvaan (inbound) ja ulosp\u00e4in suuntautuvaan (outbound) markkinointiin korostaen niiden erillisi\u00e4 rooleja. Inbound rakentaa auktoriteettia ja luottamusta itseopiskelun kautta, kun taas outbound kohdistaa huomionsa tiettyihin tileihin tunnettuuden lis\u00e4\u00e4miseksi. Teko\u00e4ly ja hakukoneoptimointi tehostavat molempia strategioita painottaen personoitua yhteydenottoa ja sis\u00e4ll\u00f6n l\u00f6ydetttt\u00e4vyytt\u00e4. 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