{"id":390,"date":"2026-07-17T10:16:00","date_gmt":"2026-07-17T07:16:00","guid":{"rendered":"https:\/\/cmimmio.com\/?p=390"},"modified":"2026-01-21T09:54:29","modified_gmt":"2026-01-21T07:54:29","slug":"always-base-your-marketing-strategy-on-the-positioning-and-company-business-model","status":"publish","type":"post","link":"https:\/\/cmimmio.com\/fi\/2026\/07\/17\/always-base-your-marketing-strategy-on-the-positioning-and-company-business-model\/","title":{"rendered":"Always base your marketing strategy on the positioning and company business model"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Striking a marketing strategy that truly delivers means anchoring it in your <strong>company\u2019s positioning<\/strong> ja <strong>business model<\/strong>. Here\u2019s how to do it, backed by real insights and practical steps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"4047\" data-permalink=\"https:\/\/cmimmio.com\/fi\/2026\/07\/17\/always-base-your-marketing-strategy-on-the-positioning-and-company-business-model\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"create-a-high-resolution-and-highly-detailed-featured-image-that-visually\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=1024%2C768&#038;ssl=1\" alt=\"base your marketing strategy on the positioning and company business model\" class=\"wp-image-4047\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2026\/01\/create-a-high-resolution-and-highly-detailed-featured-image-that-visually.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"begin-with-strong-positioning\">Begin with Strong Positioning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A brand\u2019s <strong>positioning<\/strong> defines how it is perceived in comparison to competitors and guides all marketing moves.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perceptual mapping<\/strong> shows customer perceptions along two axes like <em>price<\/em> ja <em>quality<\/em> while revealing gaps and opportunities <a href=\"https:\/\/fastercapital.com\/articles\/How-to-ensure-marketing-strategy-alignment-with-business-goals.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">fastercapital.com+1prosemedia.com+1<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Perceptual_mapping?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">antmurphy.me+4en.wikipedia.org+4learnmarketing.net+4<\/a>.<\/li>\n\n\n\n<li>These visual maps help spot underserved segments, which can be ripe for targeting <a href=\"https:\/\/www.antmurphy.me\/newsletter\/12\/12\/2022\/how-to-find-the-ideal-product-positioning?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">antmurphy.me<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stat to know:<\/strong><br>68% of people engage with brands they find interesting and smart positioning strengthens that bond <a href=\"https:\/\/forms.app\/zh\/blog\/brand-positioning-statistics?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">forms.app<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"align-with-the-business-model\">Align with the Business Model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your marketing strategy must feed into how your company <strong>creates, delivers, and captures value<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Businesses that align marketing with revenue and cost goals see <strong>better ROI and accountability<\/strong> <a href=\"https:\/\/www.mirrorreview.com\/aligning-marketing-with-business-goals\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">investopedia.com+11mirrorreview.com+11fastercapital.com+11<\/a>.<\/li>\n\n\n\n<li>Clearly defined <strong>SMART marketing goals<\/strong> linked to business objectives help maintain focus and transparency <a href=\"https:\/\/bloomconsultinggrp.com\/blogs\/align-marketing-strategy-with-business-goals?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">prosemedia.com+3bloomconsultinggrp.com+3digitalschoolofmarketing.co.za+3<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use structure tools like <strong>OGSM<\/strong> (Objectives, Goals, Strategies, Measures) to align top-level goals with marketing tactics across teams. This is used by companies like P&amp;G and Coca\u2011Cola <a href=\"https:\/\/en.wikipedia.org\/wiki\/OGSM?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">en.wikipedia.org<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"define-clear-tactics-based-on-model\">Define Clear Tactics Based on Model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With your strategic position and goals in mind:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Learn your target segments<\/strong>: research deeply to understand needs and drivers <a href=\"https:\/\/fabrikbrands.com\/branding-matters\/brand-strategy\/how-to-create-a-brand-positioning-map\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">fabrikbrands.com+1antmurphy.me+1<\/a>.<\/li>\n\n\n\n<li><strong>Craft a compelling value proposition<\/strong> based on your business model, highlight points of difference (PODs) and ensure key points of parity (POPs) are met <a href=\"https:\/\/en.wikipedia.org\/wiki\/Point_of_difference?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">en.wikipedia.org<\/a>.<\/li>\n\n\n\n<li><strong>Choose marketing channels intentionally<\/strong> match channels to customer journey and business goals <a href=\"https:\/\/saasmarket.in\/strategies-align-marketing-with-business-goals\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">wsj.com+6saasmarket.in+6bloomconsultinggrp.com+6<\/a>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measure-adjust-and-evolve\">Measure, Adjust, and Evolve<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To know if your strategy works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track <strong>market positioning<\/strong>, brand awareness, lead flow, and revenue impact.<\/li>\n\n\n\n<li>Use analytics to connect metrics like web traffic, conversion rates, and customer acquisition cost to business outcomes <a href=\"https:\/\/www.prosemedia.com\/blog\/aligning-marketing-strategy-with-business-goals?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">prosemedia.com+1mirrorreview.com+1<\/a><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/align-my-marketing-strategy-with-my-overall-business-goals-and-objectives\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">digitalschoolofmarketing.co.za<\/a>.<\/li>\n\n\n\n<li>Be agile: adjust messaging, channels, or goals as market conditions or strategy evolve.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-it-matters\">Miksi sill\u00e4 on v\u00e4li\u00e4<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistency builds revenue<\/strong>: Brands with unified identity grow between 10\u201320% faster <a href=\"https:\/\/saasmarket.in\/strategies-align-marketing-with-business-goals\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">saasmarket.in<\/a><a href=\"https:\/\/forms.app\/zh\/blog\/brand-positioning-statistics?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">forms.app<\/a>.<\/li>\n\n\n\n<li><strong>Trust over price<\/strong>: 64% of buyers prioritize customer experience and brand over cost .<\/li>\n\n\n\n<li><strong>Holistic alignment<\/strong>: Integrated marketing that aligns all internal functions leads to stronger, sustainable growth <a href=\"https:\/\/www.investopedia.com\/ask\/answers\/042715\/what-holistic-marketing-and-how-can-it-be-applied-business.asp?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">determ.com+13investopedia.com+13resultful.co.uk+13<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Step<\/th><th>Miksi sill\u00e4 on v\u00e4li\u00e4<\/th><\/tr><\/thead><tbody><tr><td>Define &amp; Visualize Positioning<\/td><td>Spot ideal market space<\/td><\/tr><tr><td>Connect Marketing to Business Model<\/td><td>Ensure relevance and ROI<\/td><\/tr><tr><td>Select Tactics by Segment &amp; Value Proposition<\/td><td>Boost efficiency and clarity<\/td><\/tr><tr><td>Measure &amp; Iterate<\/td><td>Adapt and improve continuously<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bottom line:<\/strong><br>Center your marketing strategy around how your company <strong>positions itself<\/strong> ja <strong>earns value<\/strong>. That alignment transforms marketing from a separate function into the engine that drives growth and authentic brand impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need help with aligning your marketing with you rpositioning and business model. <a href=\"https:\/\/cmimmio.com\/fi\/ota-yhteytta\/\" data-type=\"page\" data-id=\"48\" target=\"_blank\" rel=\"noreferrer noopener\">Leave your info here and help is on the way.<\/a> <\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Sis\u00e4llysluettelo<\/h2><nav><ul><li><a href=\"#begin-with-strong-positioning\">Begin with Strong Positioning<\/a><\/li><li><a href=\"#align-with-the-business-model\">Align with the Business Model<\/a><\/li><li><a href=\"#define-clear-tactics-based-on-model\">Define Clear Tactics Based on Model<\/a><\/li><li><a href=\"#measure-adjust-and-evolve\">Measure, Adjust, and Evolve<\/a><\/li><li><a href=\"#why-it-matters\">Miksi sill\u00e4 on v\u00e4li\u00e4<\/a><\/li><li><a href=\"#key-takeaways\">Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>","protected":false},"excerpt":{"rendered":"<p>An effective marketing strategy should align with a company&#8217;s positioning and business model. Strong positioning clarifies customer perceptions and uncovers opportunities. Aligning marketing with business objectives enhances ROI. Utilizing structured tools and clear tactics, alongside continuous measurement and adjustment, fosters growth and strengthens brand identity, ultimately driving success.<\/p>","protected":false},"author":267030505,"featured_media":4047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1375],"tags":[1396,1428,1394,1427,1372],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article","tag-b2b-marketing","tag-business-model","tag-marketing","tag-positioning","tag-strategy"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgADpn-6i","jetpack-related-posts":[{"id":497,"url":"https:\/\/cmimmio.com\/fi\/2026\/02\/03\/build-a-strong-positioning\/","url_meta":{"origin":390,"position":0},"title":"Build a strong Positioning to Support Your B2B tech business model, and how marketing &amp; Branding Empower It","author":"Mirva Saarij\u00e4rvi","date":"03.02.2026","format":false,"excerpt":"Effective positioning is crucial for B2B tech companies aiming for growth. It helps define brand value, guides pricing, and aligns marketing efforts with the business model. Clear positioning supports buyer journeys and drives success, leading to improved lead generation and brand perception. Measurement links positioning to business impact, reinforcing overall\u2026","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/07\/Untitled-26.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/07\/Untitled-26.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/07\/Untitled-26.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/07\/Untitled-26.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":392,"url":"https:\/\/cmimmio.com\/fi\/2026\/02\/10\/build-a-powerful-brand-strategy-based-on-positioning-and-company-strategy\/","url_meta":{"origin":390,"position":1},"title":"Build a powerful Brand Strategy based on Positioning and Company Strategy","author":"Mirva Saarij\u00e4rvi","date":"10.02.2026","format":false,"excerpt":"The content emphasizes the critical role of strategic brand building in achieving sustainable growth. It highlights the importance of positioning, business alignment, effective execution, and measurement. By integrating these elements, brands can create meaningful differentiation, enhance customer loyalty, optimize marketing efforts, and ultimately drive measurable business results over time.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-25.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-25.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-25.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-25.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":394,"url":"https:\/\/cmimmio.com\/fi\/2026\/02\/17\/build-a-working-social-media-digital-campaign-strategy\/","url_meta":{"origin":390,"position":2},"title":"Build a working Social Media &amp; Digital Campaign Strategy Aligned with Company Positioning and Business Model","author":"Mirva Saarij\u00e4rvi","date":"17.02.2026","format":false,"excerpt":"To enhance your company's positioning and strategy, align social media campaigns with business models to achieve measurable growth. Define clear objectives, select appropriate platforms, and ensure content provides value. Continuously measure performance and optimize strategies for sustainable growth, focusing on data-driven decisions and authentic brand engagement.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-24.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-24.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-24.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/09\/Untitled-24.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":151,"url":"https:\/\/cmimmio.com\/fi\/2025\/06\/25\/forging-a-diamond-with-strategic-b2b-marketing\/","url_meta":{"origin":390,"position":3},"title":"Forging a Diamond with Strategic B2B Marketing","author":"Mirva Saarij\u00e4rvi","date":"25.06.2025","format":false,"excerpt":"Why B2B Marketing is Just\u2026 Marketing, and you need to be Strategic B2B Marketing The term B2B marketing has long been used to differentiate it from B2C. But at its core, marketing is marketing. Whether you're selling software to enterprises or sneakers to consumers, the fundamental goals remain the same:\u2026","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/diamond-marketing-1.png?fit=919%2C567&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/diamond-marketing-1.png?fit=919%2C567&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/diamond-marketing-1.png?fit=919%2C567&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/diamond-marketing-1.png?fit=919%2C567&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4587,"url":"https:\/\/cmimmio.com\/fi\/2026\/01\/16\/b2b-tech-company-positioning\/","url_meta":{"origin":390,"position":4},"title":"B2B Tech Company Positioning: From Startup to Enterprise","author":"Mirva Saarij\u00e4rvi","date":"16.01.2026","format":false,"excerpt":"This guide outlines strategic positioning for B2B tech companies through three growth phases: startup, scale-up, and established enterprise. It emphasizes evolving strategies to address market dynamics and challenges. Key tactics include problem-first positioning, category creation, and innovation leadership. Success relies on understanding customer needs and consistent messaging throughout growth.","rel":"","context":"Kategoriassa &quot;Blog article&quot;","block_context":{"text":"Blog article","link":"https:\/\/cmimmio.com\/fi\/category\/blog-article\/"},"img":{"alt_text":"Marketer working on a positioning quadrant with the leadership team","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/Marketer-working-on-a-positioning-quadrant-with-the-leadership-team.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/Marketer-working-on-a-positioning-quadrant-with-the-leadership-team.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/Marketer-working-on-a-positioning-quadrant-with-the-leadership-team.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/10\/Marketer-working-on-a-positioning-quadrant-with-the-leadership-team.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5666,"url":"https:\/\/cmimmio.com\/fi\/2026\/05\/06\/brand-vs-performance-marketing-series-part-3-integration-strategies-and-best-practices\/","url_meta":{"origin":390,"position":5},"title":"Brand vs Performance Marketing Series Part 3: Integration Strategies and Best Practices","author":"Mirva Saarij\u00e4rvi","date":"06.05.2026","format":false,"excerpt":"The article discusses integrating brand and performance marketing, providing frameworks for budget allocation, team structures, and campaign design. It identifies common barriers and showcases case studies from successful companies. 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