{"id":7638,"date":"2025-12-28T12:45:30","date_gmt":"2025-12-28T10:45:30","guid":{"rendered":"https:\/\/cmimmio.com\/?page_id=7638"},"modified":"2026-01-27T17:38:03","modified_gmt":"2026-01-27T15:38:03","slug":"c-mimmi-o-culture-code-and-value","status":"publish","type":"page","link":"https:\/\/cmimmio.com\/fi\/c-mimm-kulttuurikoodi-ja-arvot\/","title":{"rendered":"c-mimmi-o Kulttuurikoodi ja keskeiset arvot"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"our-core-value\">Kun useimmat yritykset puhuvat kulttuurikoodista ja ydinarvoista, niill\u00e4 on pitk\u00e4 lista kummastakin. Rehellisyys. Innovaatio. Asiakas ensin. Yhteisty\u00f6. Vastuullisuus. Kest\u00e4v\u00e4 kehitys. Monimuotoisuus ja osallisuus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaikki t\u00e4rke\u00e4\u00e4. Kaikki merkityksellist\u00e4. Eritt\u00e4in pitk\u00e4. Vaatii paljon selitt\u00e4mist\u00e4. Vaatii korppikotjaty\u00f6pajoja sen esittelemiseksi ty\u00f6ntekij\u00f6ille ja tiimeille sek\u00e4 sen varmistamiseksi, ett\u00e4 se otetaan k\u00e4ytt\u00f6\u00f6n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja joskus. Ne ovat vain sanoja sein\u00e4ll\u00e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meill\u00e4 on yksi arvo, joka sis\u00e4lt\u00e4\u00e4 kaiken yhdess\u00e4 lauseessa. <\/strong><\/p>\n\n\n\n<h2 id=\"dont-be-a-\ud83c\udf46\" class=\"wp-block-heading\">\u00c4l\u00e4 ole mulkku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ep\u00e4tavallinen? Kyll\u00e4. Suora? Ehdottomasti. Mutta t\u00e4m\u00e4 yksi periaate ohjaa jokaista tekem\u00e4\u00e4mme p\u00e4\u00e4t\u00f6st\u00e4, jokaista luomaamme suhdetta ja jokaista toimittamaamme ty\u00f6t\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eik\u00e4 se muuten ole ep\u00e4kohteliasta. Se on kunnioittavaa. Siin\u00e4 otetaan tietoisesti huomioon muiden tunteet, olosuhteet ja ihmisarvo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"6170\" data-permalink=\"https:\/\/cmimmio.com\/fi\/c-mimmi-o-services\/the-bridger\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The Bridger\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=1024%2C768&#038;ssl=1\" alt=\"Kaikki markkinointipalvelut ja tuki The Bridger voi tarjota sinulle B2B-teknologia-alalla ja markkinoija kirjoittaa c-mimmi-o-kulttuurikoodin ja ydinarvon\" class=\"wp-image-6170\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/The-Bridger.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 id=\"what-it-means-the-short-version\" class=\"wp-block-heading\">Mit\u00e4 se tarkoittaa (lyhyt versio)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Asiakkaille:<\/strong> Ole rehellinen sen suhteen, mik\u00e4 toimii ja mik\u00e4 ei. \u00c4l\u00e4 lupaa liikoja. \u00c4l\u00e4 piilota hinnoittelua. \u00c4l\u00e4 saa heit\u00e4 tuntemaan oloaan tyhm\u00e4ksi kysymysten esitt\u00e4misest\u00e4.<\/li>\n\n\n\n<li><strong>Insin\u00f6\u00f6reille:<\/strong> \u00c4l\u00e4 yksinkertaista heid\u00e4n ty\u00f6t\u00e4\u00e4n. Ota heid\u00e4n kielens\u00e4 haltuun. S\u00e4ilyt\u00e4 tekninen totuus. Anna tunnustus sinne, minne se kuuluu.<\/li>\n\n\n\n<li><strong>Johtajille:<\/strong> Puhu liikevaihdosta, \u00e4l\u00e4 turhamaisista mittareista. Ole rehellinen siit\u00e4, mik\u00e4 toimii. Ota vastuu. \u00c4l\u00e4 piiloudu ammattislangin taakse.<\/li>\n\n\n\n<li><strong>Kumppaneille:<\/strong> Rakenna molempia osapuolia hy\u00f6dytt\u00e4vi\u00e4 suhteita. Ole reagoiva. Pid\u00e4 lupauksesi. \u00c4l\u00e4 ime arvoa antamatta sit\u00e4 takaisin.<\/li>\n\n\n\n<li><strong>Kaikille:<\/strong> Ole yst\u00e4v\u00e4llinen. Ole avulias. Ole luotettava. Saavu paikalle ajoissa. Kunnioita ihmisten aikaa ja \u00e4lykkyytt\u00e4.<\/li>\n\n\n\n<li><strong>Itsellesi:<\/strong> My\u00f6nn\u00e4, kun et tied\u00e4 jotain. Aseta rajat. \u00c4l\u00e4 teeskentele asiantuntijaa. Tee ty\u00f6t\u00e4, josta olet ylpe\u00e4.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"why-this-value\" class=\"wp-block-heading\">Miksi t\u00e4m\u00e4 arvo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yksinkertainen: <strong>Meill\u00e4 kaikilla on tunteita. Eik\u00e4 meid\u00e4n pit\u00e4isi kielt\u00e4\u00e4 niit\u00e4.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olen suomalainen. Meit\u00e4 ei tunneta liiallisesta tunteellisuudesta, mutta meid\u00e4t tunnetaan rehellisyydest\u00e4. (ja jos et usko minua.. <a href=\"https:\/\/www.bbc.com\/travel\/article\/20200615-why-finnish-people-tell-the-truth\" target=\"_blank\" rel=\"noreferrer noopener\">Lue t\u00e4m\u00e4 vain<\/a>Arvostamme suoruutta. Emme kiertele ja kaartele. Emmek\u00e4 todellakaan sied\u00e4 ihmisi\u00e4, jotka tuhlaavat aikaamme tai yritt\u00e4v\u00e4t sumuttaa meit\u00e4. Meill\u00e4 on tutka h\u00f6lynp\u00f6lyn varalta. Emmek\u00e4 pelk\u00e4\u00e4 k\u00e4ytt\u00e4\u00e4 sit\u00e4. Emmek\u00e4 my\u00f6sk\u00e4\u00e4n pelk\u00e4\u00e4 sanoa h\u00f6lynp\u00f6ly\u00e4 \u00e4\u00e4neen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuon perinn\u00f6n pohjalta olen aina noudattanut yht\u00e4 periaatetta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c4l\u00e4 ole mulkku.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4m\u00e4 arvo on vain vahvistunut melkein 20 vuoden aikana syv\u00e4n teknologian parissa, kun olen seurannut, mit\u00e4 tapahtuu, kun ihmiset unohtavat perusasiallisuuden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insin\u00f6\u00f6rit rakentavat loistavaa teknologiaa, jota asiakkaat eiv\u00e4t ymm\u00e4rr\u00e4, koska markkinoijat eiv\u00e4t opi teknist\u00e4 kielt\u00e4<\/li>\n\n\n\n<li>Markkinoijat luovat kampanjoita, joihin tekniset ostajat eiv\u00e4t luota, koska ne yksinkertaistavat liikaa tai lupaavat liikaa.<\/li>\n\n\n\n<li>Kumppanuudet ep\u00e4onnistuvat, koska joku imee arvoa antamatta sit\u00e4 takaisin<\/li>\n\n\n\n<li>Asiakkaat kokevat tulleensa harhaanjohtetuiksi markkinoinnilla, joka ei vastaa todellisuutta<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Siin\u00e4 se. Siin\u00e4 on koko filosofia. Voit lukea <a href=\"https:\/\/cmimmio.com\/fi\/the-bridger-insinoorista-markkinoijaksi\/\" target=\"_blank\" data-type=\"page\" data-id=\"6034\" rel=\"noreferrer noopener\">miten p\u00e4\u00e4dyin arvooni<\/a> t\u00e4ss\u00e4. <\/p>\n\n\n\n<h2 id=\"the-filter-for-every-decision\" class=\"wp-block-heading\">Suodatin jokaiselle p\u00e4\u00e4t\u00f6kselle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ennen mit\u00e4\u00e4n p\u00e4\u00e4t\u00f6st\u00e4 kysymme:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cOnko t\u00e4m\u00e4 munamainen teko?\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Johtaisiko t\u00e4m\u00e4 asiakasta harhaan?<\/li>\n\n\n\n<li>Loukkaisiko t\u00e4m\u00e4 kumppania?<\/li>\n\n\n\n<li>Yksinkertaistaisiko t\u00e4m\u00e4 liikaa jonkun ty\u00f6t\u00e4?<\/li>\n\n\n\n<li>Irrottaisiko t\u00e4m\u00e4 arvoa antamatta sit\u00e4?<\/li>\n\n\n\n<li>Vaarantaisiko t\u00e4m\u00e4 jonkun ihmisarvon?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jos kyll\u00e4, emme tee sit\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ei vallankumouksellista. Ei monimutkaista. Vain johdonmukaista oikein toimimista, silloinkin kun se on hankalaa.<\/p>\n\n\n\n<h2 id=\"how-we-actually-live-it\" class=\"wp-block-heading\">Miten me sen todella el\u00e4mme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tunnistamme, kun onnistumme:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sen my\u00f6nt\u00e4minen, ettemme tied\u00e4 jotain sen teeskentelemisen sijaan<\/li>\n\n\n\n<li>Sellaisesta ty\u00f6st\u00e4 kielt\u00e4ytyminen, joka edellytt\u00e4isi asiakkaiden harhaanjohtamista<\/li>\n\n\n\n<li>Kumppaneiden ja yhteisty\u00f6tahojen muistaminen kiitoksella<\/li>\n\n\n\n<li>Totuuden kertominen asiakkaille silloinkin, kun se on ep\u00e4miellytt\u00e4v\u00e4\u00e4<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Teemme sen perusteella vaikeita p\u00e4\u00e4t\u00f6ksi\u00e4:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vet\u00e4ytyminen projekteista, jotka vaativat meit\u00e4 lupaamaan liikoja<\/li>\n\n\n\n<li>Kauppojen menett\u00e4minen kilpailijoille, jotka ovat valmiita venytt\u00e4m\u00e4\u00e4n totuutta<\/li>\n\n\n\n<li>Laajentumisessa hitaampi, koska emme tingi laadusta<\/li>\n\n\n\n<li>Riistokumppanuuksista kielt\u00e4ytyminen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Korjaamme kurssia nopeasti:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kun teemme virheit\u00e4 (ja niin tulee k\u00e4ym\u00e4\u00e4n), my\u00f6nn\u00e4mme sen<\/li>\n\n\n\n<li>Pyyd\u00e4mme anteeksi tarvittaessa<\/li>\n\n\n\n<li>Korjaamme asian ja jatkamme eteenp\u00e4in<\/li>\n\n\n\n<li>Ei mit\u00e4\u00e4n yritysjargonia \u201copituista asioista\u201d 47 di\u00e4n esityksess\u00e4<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"6114\" data-permalink=\"https:\/\/cmimmio.com\/fi\/the-bridger-insinoorista-markkinoijaksi\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-marketing-superhero-sits-at-her-desk-reviewing-a-potential\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=1024%2C768&#038;ssl=1\" alt=\"Markkinoija, jolla on supervoimia\" class=\"wp-image-6114\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-marketing-superhero-sits-at-her-desk-reviewing-a-potential-1.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 id=\"why-its-actually-a-superpower\" class=\"wp-block-heading\"><a href=\"https:\/\/cmimmio.com\/fi\/the-bridger-your-marketing-engineer\/\" data-type=\"page\" data-id=\"6034\" target=\"_blank\" rel=\"noreferrer noopener\">Miksi se on todellisuudessa supervoima<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maailmassa, joka palkitsee aggressiiviset taktiikat ja liioitellut v\u00e4itteet, t\u00e4m\u00e4 saattaa vaikuttaa ep\u00e4edulta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mutta t\u00e4ss\u00e4 on se, mit\u00e4 saamme sill\u00e4:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Asiakkaat, jotka suosittelevat meit\u00e4 toistuvasti<br>\u2713 Kumppanit, jotka todella haluavat tehd\u00e4 yhteisty\u00f6t\u00e4<br>\u2713 Insin\u00f6\u00f6rit, jotka kunnioittavat ty\u00f6t\u00e4mme<br>\u2713 Johtajat, jotka luottavat suosituksiimme<br>\u2713 Media, joka lainaa meit\u00e4 asiantuntijoina<br>\u2713 Maine, joka avaa ovia<br>\u2713 Ty\u00f6, josta olemme ylpeit\u00e4<br>\u2713 Nuku y\u00f6ll\u00e4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B-teknologiassa uskottavuus on kaikki kaikessa. Ja uskottavuus syntyy siit\u00e4, ett\u00e4 ei ole johdonmukaisesti mulkku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kun C-Mimmi-O selitt\u00e4\u00e4 teknologiaasi, ihmiset tiet\u00e4v\u00e4t sen pit\u00e4v\u00e4n paikkansa.<br>Kun kirjoitamme sis\u00e4lt\u00f6si, insin\u00f6\u00f6rit eiv\u00e4t irvistele.<br>Kun sijoitamme tuotteesi, se kest\u00e4\u00e4 tarkastelun.<br>Kun rakennamme kumppanuuksianne, ne kest\u00e4v\u00e4t.<\/p>\n\n\n\n<h2 id=\"at-work-and-at-home\" class=\"wp-block-heading\">Ty\u00f6ss\u00e4 ja kotona<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4m\u00e4 ei ole mik\u00e4\u00e4n \u201cty\u00f6arvo\u201d, joka j\u00e4tet\u00e4\u00e4n toimistolle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c4l\u00e4 ole mulkku<\/strong> on kyse siit\u00e4, miten elet\u00e4\u00e4n. Liike-el\u00e4m\u00e4ss\u00e4. Suhteissa. Joka p\u00e4iv\u00e4isiss\u00e4 vuorovaikutustilanteissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rehellisyytt\u00e4 ei voi teeskennell\u00e4. Yst\u00e4v\u00e4llisyytt\u00e4 ei voi esitt\u00e4\u00e4 vain n\u00e4yt\u00f6ksen vuoksi. Kunnioitusta ei voi kytke\u00e4 p\u00e4\u00e4lle ja pois p\u00e4\u00e4lt\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joko tarkoitat sit\u00e4 tai sitten et.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarkoita sit\u00e4. Kaikkialla.<\/p>\n\n\n\n<h2 id=\"who-this-is-for\" class=\"wp-block-heading\">Kenelle t\u00e4m\u00e4 on tarkoitettu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Menestyt <a href=\"https:\/\/cmimmio.com\/fi\/services\/\" data-type=\"page\" data-id=\"47\" target=\"_blank\" rel=\"noreferrer noopener\">ty\u00f6skentely C-Mimmi-O:n kanssa<\/a> jos uskot:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pitk\u00e4aikaiset suhteet &gt; lyhyen aikav\u00e4lin voitot<\/li>\n\n\n\n<li>Tekninen totuus ja markkinoinnin tehokkuus eiv\u00e4t ole vastakohtia<\/li>\n\n\n\n<li>Hyv\u00e4 liiketoiminta rakentuu luottamukselle, ei kikoille<\/li>\n\n\n\n<li>Ihmisille kunnolla oleminen on strategia, ei heikkous<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4m\u00e4 ei ole sinua varten, jos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haluat jonkun valehtelvan asiakkaillesi<\/li>\n\n\n\n<li>Etsit pikaratkaisuja ja teeskennelty\u00e4 auktoriteettia<\/li>\n\n\n\n<li>Sin\u00e4 olet valmis polttamaan siltoja lyhyen aikav\u00e4lin hy\u00f6dyn vuoksi<\/li>\n\n\n\n<li>Sin\u00e4 pid\u00e4t t\u00e4t\u00e4 arvoa \u201cliian yksinkertaisena\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 id=\"heres-the-bottom-line\" class=\"wp-block-heading\">T\u00e4ss\u00e4 on lopputulos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C-Mimmi-O rakentuu yhdelle yksinkertaiselle ja voimakkaalle arvolle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c4l\u00e4 ole mulkku.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se muovaa kaikkea mit\u00e4 teemme. Strategia. Sis\u00e4lt\u00f6. Kumppanuudet. Asiakasty\u00f6. Jokainen vuorovaikutus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emme ole t\u00e4ydellisi\u00e4. Teemme virheit\u00e4. Mutta korjaamme suuntaamme nopeasti, my\u00f6nn\u00e4mme erehdyksemme ja yrit\u00e4mme jatkuvasti el\u00e4\u00e4 t\u00e4m\u00e4n arvon mukaisesti joka p\u00e4iv\u00e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jos uskot, ett\u00e4 liiketoimintaa voidaan rakentaa rehellisyydelle, yst\u00e4v\u00e4llisyydelle ja molemminpuoliselle kunnioitukselle \u2013 tehd\u00e4\u00e4n t\u00f6it\u00e4 yhdess\u00e4.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koska jokainen B2B-teknologiayritys ansaitsee markkinointia, jota insin\u00f6\u00f6rit arvostavat ja ostajat ymm\u00e4rt\u00e4v\u00e4t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja jokainen ansaitsee ty\u00f6skennell\u00e4 sellaisten ihmisten kanssa, jotka eiv\u00e4t ole mulkkuja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cmimmio.com\/fi\/ota-yhteytta\/\">Ota yhteytt\u00e4 C-Mimmi-O:on<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Menestyminen liiketoiminnassa ja hyv\u00e4n\u00e4 ihmisen\u00e4 oleminen eiv\u00e4t sulje pois toisiaan.<\/em><\/p>\n\n\n<div class=\"wp-block-jetpack-contact-form is-layout-flex wp-container-jetpack-contact-form-is-layout-44c7097a wp-block-jetpack-contact-form-is-layout-flex\"><a href=\"https:\/\/cmimmio.com\/fi\/c-mimm-kulttuurikoodi-ja-arvot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a form.<\/a><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"6097\" data-permalink=\"https:\/\/cmimmio.com\/fi\/the-bridger-insinoorista-markkinoijaksi\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple\/\" data-orig-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-engineer-turned-superhero-marketer-with-pink-hair-and-purple\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=1024%2C768&#038;ssl=1\" alt=\"Insin\u00f6\u00f6rist\u00e4 markkinoijaksi muuttunut henkil\u00f6, joka tekee yhteisty\u00f6t\u00e4 tyytyv\u00e4isten asiakkaiden kanssa. \" class=\"wp-image-6097\" title=\"\" srcset=\"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-engineer-turned-superhero-marketer-with-pink-hair-and-purple.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voit k\u00e4ytt\u00e4\u00e4 n\u00e4it\u00e4 l\u00e4ht\u00f6kohtana koodillesi ja arvoillesi, jos et ole yht\u00e4 vahva omiesi kanssa kuin C-Mimmi-O omiensa kanssa. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.openorg.fyi\/post\/company-values-examples\" target=\"_blank\" rel=\"noreferrer noopener\">Vuoden 2026 toiminnallisten arvojen opas<\/a>:<\/strong>&nbsp;Nykyaikainen arvolista, joka sis\u00e4lt\u00e4\u00e4&nbsp;<strong>Psykologinen turvallisuus<\/strong>,&nbsp;<strong>Mitattavissa oleva vaikutus<\/strong>, ja&nbsp;<strong>Ihmisl\u00e4ht\u00f6inen johtajuus<\/strong>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.betterup.com\/blog\/core-values\" target=\"_blank\" rel=\"noreferrer noopener\">Keskeisten arvojen kirjasto (45 esimerkki\u00e4)<\/a>:<\/strong>&nbsp;Luokittelee arvot teemoihin, kuten rehellisyys, tavoitteellisuus ja yhteiskuntavastuu.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.aihr.com\/blog\/code-of-conduct-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eettisten ohjeiden viitekehys<\/a>:<\/strong>&nbsp;Opas siit\u00e4, mit\u00e4 standardikoodin tulisi sis\u00e4lt\u00e4\u00e4, kuten sidonnaisuusilmoitukset ja tietosuojas\u00e4\u00e4nn\u00f6t.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Sis\u00e4llysluettelo<\/h2><nav><ul><li><a href=\"#dont-be-a-\ud83c\udf46\">\u00c4l\u00e4 ole mulkku<\/a><ul><li><a href=\"#what-it-means-the-short-version\">Mit\u00e4 se tarkoittaa (lyhyt versio)<\/a><\/li><\/ul><\/li><li><a href=\"#why-this-value\">Miksi t\u00e4m\u00e4 arvo?<\/a><\/li><li><a href=\"#the-filter-for-every-decision\">Suodatin jokaiselle p\u00e4\u00e4t\u00f6kselle<\/a><\/li><li><a href=\"#how-we-actually-live-it\">Miten me sen todella el\u00e4mme<\/a><\/li><li><a href=\"#why-its-actually-a-superpower\">Miksi se on todellisuudessa supervoima<\/a><\/li><li><a href=\"#at-work-and-at-home\">Ty\u00f6ss\u00e4 ja kotona<\/a><\/li><li><a href=\"#who-this-is-for\">Kenelle t\u00e4m\u00e4 on tarkoitettu<\/a><\/li><li><a href=\"#heres-the-bottom-line\">T\u00e4ss\u00e4 on lopputulos<\/a><\/li><\/ul><\/nav><\/div>","protected":false},"excerpt":{"rendered":"<p>C-Mimmi-O emphasizes a singular core value: &#8220;Don&#8217;t be a \ud83c\udf46.&#8221; This principle governs all interactions, advocating honesty, respect, and integrity. It encourages transparency with customers and collaboration among partners while prioritizing technical truth. The approach fosters long-term relationships based on trust, ensuring consistent quality and credible marketing in B2B technology.<\/p>","protected":false},"author":267030505,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-7638","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgADpn-1Zc","jetpack-related-posts":[{"id":6034,"url":"https:\/\/cmimmio.com\/fi\/the-bridger-insinoorista-markkinoijaksi\/","url_meta":{"origin":7638,"position":0},"title":"The Bridger, insin\u00f6\u00f6rist\u00e4 markkinoijaksi","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Mirva Saarij\u00e4rvi, joka tunnetaan nimell\u00e4 Mimmi, kertoo matkastaan kohti \"The Bridger\"-roolia, jossa yhdistyv\u00e4t insin\u00f6\u00f6ri- ja markkinointiosaaminen. El\u00e4m\u00e4\u00e4 mullistaneen onnettomuuden j\u00e4lkeen h\u00e4n siirtyi tuotep\u00e4\u00e4llik\u00f6n teht\u00e4vist\u00e4 markkinoinnin pariin, jossa h\u00e4n painottaa rehellist\u00e4 viestint\u00e4\u00e4 ja teknist\u00e4 ymm\u00e4rryst\u00e4. Mimmi luo tehokkaita markkinointistrategioita B2B-teknologia-alalle, edist\u00e4\u00e4 aitoutta ja rakentaa siltoja insin\u00f6\u00f6rien ja\u2026","rel":"","context":"Kategoriassa &quot;Social Media content&quot;","block_context":{"text":"Social Media content","link":"https:\/\/cmimmio.com\/fi\/category\/sosiaalisen-median-sisalto\/"},"img":{"alt_text":"The Bridger - the modern marketing superhero with startegy and hands-on experience, knowhow and even updated AI skills.","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/a-marketer-superhero-she-is-an-engineer-in-marketing-she.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/a-marketer-superhero-she-is-an-engineer-in-marketing-she.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/a-marketer-superhero-she-is-an-engineer-in-marketing-she.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/a-marketer-superhero-she-is-an-engineer-in-marketing-she.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1,"url":"https:\/\/cmimmio.com\/fi\/mimmista-ja-c-mimmi-osta\/","url_meta":{"origin":7638,"position":1},"title":"Mimmist\u00e4 ja C-Mimmi-O:sta","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"mimmi Want to know something about Mimmi and C-Mimmi-O? I\u2019m Mirva Saarij\u00e4rvi, but most know me as Mimmi. I'm not a superhero. Or? Am I? I mean, maybe I could be... Because. I care. I care about the customer. The company. The product. But most of all, the people. That\u2019s\u2026","rel":"","context":"Kategoriassa &quot;Social Media content&quot;","block_context":{"text":"Social Media content","link":"https:\/\/cmimmio.com\/fi\/category\/sosiaalisen-median-sisalto\/"},"img":{"alt_text":"The origin story of The Bridger, engineer turned into marketer superhero","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-superhero-marketer-with-her-pink-hair-and-purple-suit-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-superhero-marketer-with-her-pink-hair-and-purple-suit-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-superhero-marketer-with-her-pink-hair-and-purple-suit-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/11\/the-superhero-marketer-with-her-pink-hair-and-purple-suit-1.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":371,"url":"https:\/\/cmimmio.com\/fi\/tilaa-c-mimmi-on-uutiskirje\/","url_meta":{"origin":7638,"position":2},"title":"Tilaa c-mimmi-o-uutiskirje","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"When you subscribe to the c-mimmi-o newsletter, you get all the latest in a neat email. I promise, I'll be concise. So, fill the pop-up subscribe, send, and you're in the know.","rel":"","context":"Samankaltainen artikkeli","block_context":{"text":"Samankaltainen artikkeli","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":48,"url":"https:\/\/cmimmio.com\/fi\/ota-yhteytta\/","url_meta":{"origin":7638,"position":3},"title":"Ota yhteytt\u00e4","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Below is Mimmi, and here's how to contact her. The founder of C-Mimmi-O, the original Mimmi, no gangsta. Book a meeting or fill in the form below Book a meeting or fill in the form below","rel":"","context":"Samankaltainen artikkeli","block_context":{"text":"Samankaltainen artikkeli","link":""},"img":{"alt_text":"C-Mimmi-O is powerful marketing","src":"https:\/\/i0.wp.com\/cmimmio.com\/wp-content\/uploads\/2025\/06\/C-Mimmi-O-site-icon.png?fit=512%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":235,"url":"https:\/\/cmimmio.com\/fi\/tilasit-c-mimmin-loistava-paatos\/","url_meta":{"origin":7638,"position":4},"title":"tilasin C-Mimmi-on, loistava p\u00e4\u00e4t\u00f6s!","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"Juu, sinut on lis\u00e4tty uutiskirjeen s\u00e4hk\u00f6postilistalle. Toivottavasti pid\u00e4t sis\u00e4ll\u00f6st\u00e4!","rel":"","context":"Samankaltainen artikkeli","block_context":{"text":"Samankaltainen artikkeli","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":553,"url":"https:\/\/cmimmio.com\/fi\/c-mimmi-saavutettavuusseloste\/","url_meta":{"origin":7638,"position":5},"title":"c-mimmi-o saavutettavuusseloste","author":"Mirva Saarij\u00e4rvi","date":"01.01.2026","format":false,"excerpt":"C-Mimmi-O want to ensure that anyone is able to read, use and benefit of the content on the website and that is why we're committed to making the C-Mimmi-O website accessible in desktop and mobile versions, in accordance with the Act on the Provision of Digital Services transposing Directive (EU)\u2026","rel":"","context":"Samankaltainen artikkeli","block_context":{"text":"Samankaltainen artikkeli","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/pages\/7638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/users\/267030505"}],"replies":[{"embeddable":true,"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/comments?post=7638"}],"version-history":[{"count":17,"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/pages\/7638\/revisions"}],"predecessor-version":[{"id":9439,"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/pages\/7638\/revisions\/9439"}],"wp:attachment":[{"href":"https:\/\/cmimmio.com\/fi\/wp-json\/wp\/v2\/media?parent=7638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}